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(See the complete passage discussion here: lsat/viewtopic.php?t=14088)
The correct answer choice is (C)
As described above, the author’s main point is that the Marcusian view is incorrect. Rational, informed adults are capable of seeing past advertising techniques and are able to freely and intentionally purchase advertised products and derive real, rather than false, fulfillment from their use.
Answer choice (A): Although the author did say that advertisements can occasionally provide fulfillment through the entertainment value of the commercials themselves (lines 47-49), the author did not label advertisements “socially valuable,” and did not say that commercials are an effective means of informing consumers.
Answer choice (B): Here, the answer choice is consistent with the passage as far as it goes, but it does not capture the author’s view that rational, informed adults can make willful decisions in response to advertisements that enable them to receive genuine fulfillment.
Answer choice (C): This is the correct answer choice because it reflects the author’s overall point that the Marcusian view is mistaken because rational consumers are able to make conscious, willful decisions in response to advertisements and are even capable of obtaining genuine fulfillment of real needs despite companies’ advertising techniques.
Answer choice (D): In this case, the answer choice is inconsistent with the passage because the author tells us that an implication of the Marcusian view is that people cannot distinguish their real needs from the false needs created by advertisers. According to the author, the Marcusians’ error is in assuming that people do not respond to advertisements autonomously.
Answer choice (E): This answer choice is incorrect because the author explicitly states in the second paragraph: “Marcuse supposed that we all have certain real needs, both physical and psychological.” (Lines 16-17).