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Weaken. The correct answer choice is (D)
The drug company manager quoted here discusses a new product that is failing to sell. The manager
points out that a marketing campaign would not guarantee success, but would provide “one chance”
to rescue the failing product, and concludes that the company should try the campaign:
- Premise: A marketing campaign would not be certain to work, but it would provide one
chance to save a failing product.
Conclusion: The company should try the new marketing campaign.
campaign. Instead, the manager uses language indicating that the advertising campaign offers “a”
The stimulus is followed by a Weaken question, so the correct answer choice will hurt the author’s
argument, and somehow show that the suggested marketing campaign would be inadvisable—likely
referencing some sort of previously unmentioned detriment that would be associated with such a
campaign or perhaps the existence of better options for saving the drug.
Answer choice (A): Losses from any product are likely to be harmful to the company’s profits, but
this choice would strengthen the argument of the manager, who seems willing to try anything to
save this single failing product. This choice certainly does not weaken the manager’s argument, so it
cannot be the correct answer choice.
Answer choice (B): This answer choice provides little new information, because the drug company
manager has already pointed out that a marketing campaign’s success would not be guaranteed.
Answer choice (C): The manager said merely that the campaign was not guaranteed to be a success,
not that the campaign had no chance to succeed. Since this choice does not necessarily apply to the
manager’s suggested campaign, it does not weaken the argument presented in the stimulus.
Answer choice (D): This is the correct answer choice. If the marketing campaign suggested by
the manager would hurt the company’s overall position, then it would be much more difficult to
justify an expensive marketing campaign in order to have “one chance” at helping out a single failing
Answer choice (E): The correct answer choice to this question should provide a reason to avoid the
suggested marketing campaign. This choice fails to do so, and should thus be ruled out.