- Tue Jul 23, 2013 12:27 pm
That's a good question; in that one, based on the premise that the public should be encouraged to lower their butterfat intake, the author concludes that the manufacturers should be allowed to change their products' names from "imitation" to the more appealing "lite."
Answer choice E provides that most people who were deterred from buying "imitation" butter bought products with even less butterfat than this product. Recall that the author wants people to reduce their butterfat intake; this choice provides that the deterrence caused by the term "imitation" actually serves that goal, encouraging the public to further minimize their butterfat intake. This would weaken the author's argument for changing the name to a more appealing "lite."
I hope that's helpful! Please let me know whether this is clear--thanks!
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